Playback Now records and sells access to recordings at NATP’s Annual Conference, as well as at 2 Tax Forums using a sales-based, revenue-sharing business model. Playback Now maintains a custom-built PlaybackNATP website for hosting and commerce.
Playback Now and NATP collaborate together to form an effective annual marketing campaign. Playback Now creates a 4-page color brochure to be included in registration kits at each conference. Playback Now utilizes a sales booth at each conference to acquire the majority of sales. Emails to past purchasers and attendees are sent before, during, and after each conference. Pre-sales are offered through NATP’s site as a conference registration upgrade.
Playback Now Impact:
Playback Now has helped transition NATP through significant technology changes over the course of these past 10 years, evolving from audio-only recordings to synced PowerPoint videos. They are looking to expand even further with potential live stream video production as well as offering continuing education credits seamlessly with the recordings.