Playback Now Impact
National Genealogical Society approached Playback Now in 2014 to add Livestream services to their convention program. Playback Now, having recently added Livestreaming to their portfolio, launched a successful live stream event for NGS, with better-than-expected attendance and positive feedback. In subsequent years, the Livestream event has emerged as an added revenue generator for NGS, and an opportunity to expand their convention program beyond their onsite attendees.
Impressed with the quality of Playback Now’s work, NGS expanded their role to include the audio capture of all 120+ breakout sessions, transitioning from CD delivery to USB and online access. Revenue sharing from the first year alone exceeded all expectations.